The Golden Age of Sam Cooke

Label: RCA Limited RS 1054, UK - October 1976

Songs: 

  1. You Send Me
  2. Win Your Love
  3. Love You Most Of All 
  4. Only Sixteen
  5. Wonderful World
  6. Chain Gang
  7. Sad Mood
  8. Cupid
  9. Frankie and Johnny
  10. Twistin' The Night Away
  11. Having A Party
  12. Bring It On Home
  13. Nothing Can Change This Love 
  14. Another Saturday Night
  15. Little Red Rooster
  16. Ain't That Good News
  17. Good Times
  18. Tennessee Waltz 
  19. Shake 
  20. A Change Is Gonna Come

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Album Information. The backside is one the most informational around. It lists all of Sam's hits in the US pop and soul charts and the UK pop charts, including the catalogue numbers of the US singles. There's is also a fairly long essay by Paul Gambaccini. The tracklisting has S's (stereo) and E (Electronic) behind the song titles. 1-14 are E, the rest S

 

"lt's the Sam Cooke era all over again," a Los Angeles disc jockey gurgled in early 1976, noting the presence of three Cooke compositions in Billboard’s Hot 100. The deejay was only partly right. It is now and has been the Sam Cooke era ever since "You Send Me" first entered the American charts in October, 1957.

A singer/songwriter long before the phrase was popular, Cooke composed and recorded a series of mainstream pop classics in the late fifties and ear1y sixties. His clever songs have

been covered by pop groups, country singers, soul stars and British rockers. Not even a double album could accommodate all of Sam's hits, as the tab1e shows, but this LP does anthologise as no previous collection has his most important singles.

Sam Cooke first gained attention as a member of the Soul Stirrers gospel group in the ear1y 1950's. Severa1 early recordings, including the secular ballad, "Lovable," cut under the name Dale Cook, were re1eased on the Specialty label. But as producer Bumps B1ackwell re1ated to Charlie Gillett and Jerry Wexler in Gillett's definitive history of Atlantic Records,

Making Tracks; Specialty founder Art Rupe was upset when Blackwell, who thought Sam coul be "as big as the Platters, "cut the young man on brother L.C. Cook's ballad, "You Send Me." Blackwell had used a white female backing group, and Rupe

"didn't want any part of it, so finally he said he would never put the song out on Specialty, and I said that I would buy Sam's contract from him and take the song somewhere else. So we reached an agreement where I forfeited the royalties Art owed me from previous records, in return for Sam's contract and mine. And I took 'You Send Me' down the street  to Bob Keen, who put it out and made the top of the chart.

"Yeah," growled Jerry, "you didn't ask us if we wanted it. Sam Cooke was our kind of singer, all you had to do was pick up a phone."

"You Send Me" on the Keen label introduced to white audiences a casual voice that flirted with the lyrics as well as the sweetheart. Cooke repeated key phrases while cruising around the scale, and words like "you" extended to four notes and "I know”, chanted deliriously caught the fancy off-middle of the road audiences as well as black record buyers. The mass market success was certified by an invitation to sing the nation's number one song live on the prime time Ed Sullivan Show, although Sam suffered the humiliation of being cut off in mid-number when the 8 p.m. programme ran out of time at 9. "You Send Me" was not a major hit in Britain, but Rod Stewart did take it to the top ten in tandem with Sam's "Bring It On Home To Me" in a 1974 medley. Aretha Franklin's inspired performance to her own piano accompaniment remains the best American cover of the song.

      "We brought him to the RCA Victor label in the middle of his career," producers Hugo and Luigi wrote in 1962. "Bought" would have been a more appropriate verb, RCA , purchased Sam's contract and his Keen masters in 1960, underplaying the Keen singles in early Cooke anthologies of the 1960s. This album includes "Win Your Love For Me" and "Love You Most Of All," Sam's most successful 1958 releases, "Only Sixteen" was a mournful ballad of lost teenage love that adapted gospel call and response technique to pop, An unexcited vocal group posed questions to the lead singer, who

proceeded to answer as if enlightened. "Only Sixteen” was the second of three hits written by Cooke, Lou Adler and Herb Alpert under the curious pseudonym, Barbara Campbell, following Sam's tribute to a now dated dance craze, "Everybody Likes to Cha Cha Cha," Craiq Douglas took "Only Sixteen “to number one in Britain in 1959, while Sam's version and Al Saxon's cover also entered the top thirty, This competition gave "Only Sixteen" a success in Britain it never enjoyed in the States until Dr. Hook's 1976 top ten version.

      "Wonderful World," the last Keen hit, was an inspired piece of popular songwriting. The coupling of a confession of academic inadequacy with an affirmation of idealized love touches a chord in any student any year, and Herman's Hermits, Bryan Ferry and Johnny Nash have all recorded successful versions of the song in their individual styles. The key to Cooke's acceptability as a songwriter for any musical mode is his universality of his lyrics, and "Wonderful World" is a perfect example.

      The promotional power of RCA Victor, Sam's new label, helped "Chain Gang” reach number two in America. Choral guttural expressions of pain and a basso profundo's repeated "Well Don't You Know" have rendered this smash hit a novelty resistible to covers, although Otis Redding made an attempt

on Otis Blue.

      "SadMood" makes for more relaxed listening today than some of Sam's gimmicky songs, but in its time this touching ballad did not receive the attention of accessible numbers like "Cbain Gang" and "Cupid," The latter is as eternal as "Wonderful World," beseeching the timeless archer of love to take aim on the heart of the singer’s beloved. As in "You Send Me," Sam's voice wafts its way through this song, never losing its ethereal quality, "Cupid" has inspired successful cover versions by Johnny Nash and Tony Orlando, but the song has curiously proved more commercial in Britain than in America, with both Cooke and Nash winning top ten places in the UK denied them in the US,

      "Twistin' The Night Away," Cooke's biggest British hit, also marked a change in the arrangements of his singles, Brass became a more frequently utilized attention-getter, and indeed he Sam's treatment of the standard "Frankie And Johnny" he approximated a big band sound, "Twistin' The Night Away" described objectively a scene the narrator clearly knew intimately. While this lack of emotion in vocal delivery is typical of Cooke numbers criticized by disappointed purists, the approach won several songs a far wider audience than a passionate delivery would have earned, Perhaps no one living will ever know if the homosexual doublespeak in "Twistin'" was intentional.

"Havin' a Party"/"Bring It On Home To Me" began a series of occasional two-sided Sam Cooke hits. This extraordinary pairing brought together a good-time song where mere hand clapping was sufficient to create a party atmosphere with a torrid call-and-response duet with fellow former gospel singer Lou Rawls. The incorporation of contemporary hit songs titles into the lyric of "Havin' A Party" remains the cleverest example of the  stunt in pop, yet it is "Bring It On Home To Me" that is the most important side of the record. The use of Rawls to establish a gospel sound on a secular song predated Garnett Mimms and the Enchanters' "Cry Baby" by a year, and the urgency created by the "yeah's", with which Rawls punctuated   Cooke's own vocal has haunted pop artists and consumers since, Rod Stewart, Eric Burdon and the Animals, Eddie Floyd and Carla Thomas have all enjoyed success with their versions, Burdon presented a stark, dramatic interpretation, while Floyd enlivened his up-tempo hit with the classic ad lib, "Here's What I'll Do For You" and Carla provided a feminine perspective with "I’ll Bring It On Home To You," Mickey Gilley completed

"Bring It On Home To Me"'s sweep of formats when he reached the top three of the country chart in 1976.

The quality of Cooke's later singles was variable. After "Nothing Can Change This Love" he released a rather overblown version of a Little Richard ballad, "Send Me Some Lovin'," but rebounded to top form on  "Another Saturday Night," A cheerful delivery made a sad lyric palatable to the masses, as it would again for Cat Stevens in 1974. Sam inspired ad libs made dating disaster sound like fun.

"Another Saturday Night" was unpredictably succeeded by "Frankie And Johnny" and "Little Red Rooster." Two less similar treatments of standards by the same artist could hardly be imagined. While "Frankie And Johnny" featured brass, "Rooster" was built around a blistering organ part. Although personnel sheets for many of Cooke's sessios sadly do not seem to exist, we do know this performance was Billy Preston's.

      "Good News" and "Good Times" were two splendid pieces of pop from the Ain’t That Good News album. The cover painting of the LP was billboarded in Times Square to promote Sam's appearance at the Copacabana, then NewYork City's top supperclub. "The Biggest Cooke In Town" made his  up-tempo version of "Tennessee Waltz" from the album a cabaret highlight.

The last single released before Sam Cooke's death was his greatest. "Shake" was an exciting dance number given animation by Sam's syncopated vocal commands and Al Schmitt's snappy production. "Shake" was a major pop hit and an inspiration for Otis Redding's live act, but it was the flip side, "A Change Is Gonna Come," that had lasting impact. Cooke brilliantly merged autobiographical testimony and racial commentary info one of the most moving records ever made. Tastefully orchestrated strings established a mournful mood within five seconds, setting up Cooke's perfectly   controlled statement. A highly expressive instrumental phrase in the second verse and the gritty texture of Sam's last chorus helped maintain a combination of grief and hope. None of the many cover versions of this song have so powerfully developed these twin themes.

      Sam Cooke was shot dead in undignified circumstances in a Los Angeles motel on December 10th, 1964. No posthumously issued material was worthy of inclusion on this album, and we have no way of knowing how much this musical giant had left to give. Whether" A Change Is Gonna Come" was the promise or the peak, it was the end.

 

Sam Cooke liner notes

by Paul Gamhaccini

'MAKING TRACKS by Charlie Gillett. Published by N. H. Allen & Co. Ltd.